Our Story–Italy Inspires Artists, Travelers, and Dreamers.


Uniquely Italy was born from a shared passion and a serendipitous moment. While on an impromptu trip to Venice, two friends, Nora Zamora and Janet von Rusten, found themselves enchanted by the magic of Italy. Over a plate of soft-shell crab and glasses of prosecco, they talked about their deep love for this captivating country. Each dish they savored was more exquisite than the last, and their conversation flowed seamlessly from gelato to passeggiata, and later, over an aperitivo that turned into apericena. In that enchanting evening, "Uniquely Italy" was conceived.
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We are Uniquely Italy—Nora Zamora and Janet Von Rusten, two American women who met in Florence in 2019. We instantly bonded over our love for all things Italian, from the art and culture to the countless plates of pasta, pizza, and road trips we shared. Our friendship, kindled by this mutual passion, evolved into a heartfelt mission: to share the authentic essence of Italy with others.
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Now, we dedicate our days and nights to crafting bespoke itineraries that reveal Italy's hidden gems and unique charms. We travel throughout the country, uncovering secret spots, meeting amazing locals, and curating experiences that you won't find in guidebooks. Our commitment is to provide unparalleled attention and create journeys that are as unique as you are.
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We invite you to let us share our dream country with you. With Uniquely Italy, your travel experience is not just a trip, but an exquisite adventure. This is us—the faces behind Uniquely Italy—ready to craft your unforgettable Italian journey.