Our Story– Rooted in Friendship and a Love for Italy.


Uniquely Italy was born from a friendship and a shared devotion to the beauty of Italy. What began as two travelers enchanted by its art, history, and timeless culture has evolved into a couture travel design house dedicated to curating experiences that transcend the ordinary.
Founders Nora Zamora and Janet Von Rusten first met in Florence and quickly discovered a mutual passion for unveiling Italy’s authentic essence. Together, they transformed that passion into a mission: to craft journeys that reflect each client’s individuality while opening doors to Italy’s most exclusive treasures.
Today, Uniquely Italy is more than an agency. We are artisans of experience, weaving together private villas, local artisans, and hidden corners of Italy into tailor-made itineraries that inspire wonder. With an uncompromising eye for detail and deep personal connections across the country, we design not just trips, but timeless memories.
For us, luxury is not simply about where you stay — it is about how your story unfolds.